Build a few bridges to your new site.

The simple fact is that even if you are a guru at web optimisation, it takes time to get results.
However, while you are driving your website ranking to the first page there are some other highly effective techniques to get traffic to your site today!

This is by using Pay for Inclusion services or ad campaigns with services like adwords.

Pay for Inclusion Services.
Essentially it means pay the search engine some money and they will guarantee to list you in their directory within a certain time frame.

Pay Per Click Search Engines.
What is a Pay Per Click search engine?
A Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) search engine enables you to list your site at the top of the search engine results.
You pay only when a searcher clicks on your listing and connects to your site.
You don’t pay to list, you only pay for clicks or click throughs.

You list your website by selecting keywords that refer to your product or service.
For each keyword you determine how much you are willing to spend.
The higher you bid the higher you will appear in the search results.

PPC search engines usually combine paid listings with unpaid listings to ensure any given search produces sufficient results.

Typically, unpaid listings are provided by another search engine such Google or the DMOZ project. Most of the PPC search engines list the bid price in the results pages.

Pay-Per-Click Strategy.
A marketing initiative based on commercial search engines requires a little more than selecting keywords and then waiting for the traffic to start.

Like everything else, it requires a clear strategy and periodic optimising.

Here's the best way to approach it:

1. Write a list of all the keywords you can think of that relate to your site.
If you're not sure if it's a keyword that anybody will search on, list it anyway.
If nobody searches on it, you don't pay.

The more keywords you include, the better your results will be.

2. Start out with a low bid on each keyword, between one and five cents per click.

3. After a few days, go back and see how many hits each of those keywords generated.
You can usually see how many others have bid on the same keyword, what they have bid on the same keyword, and what your position is in the hit list.

For example, if you bid two cents, two other people bid a penny, and seven others bid greater than two cents, whenever somebody conducts a search your site's description will be the eighth one listed.

4. At this time, you will want to re-evaluate your bids.
If a given keyword generated a satisfactory number of hits, and you are near or at the top of the list, then you don't need to raise your bid.

If you are near the middle of the list, raise your bid slightly; if you are near the bottom, raise it more.

5. There are probably one or two keywords that most accurately describe your site, and you will want to be at or near the top for these keywords, so make sure you place your highest bids here.

To make sure you stay at or near the top, you can enter a proxy bid that automatically raises your bid relative to other bids up to a maximum amount you are comfortable with.

6. Repeat your re-evaluation at least once a week, and make changes as needed.

7. Don't limit your marketing initiative.
Paid search engines are a particularly effective means of generating traffic to your website, but make sure you are listed appropriately in all of the other non-paid search engines as well.

8. Keep metrics.
Ideally, you should set up various tracking URLs so you can record your success from each commercial and non-commercial search engine and individual listing you use for your marketing initiative.

Why pay for just "eyeballs?"
Performance-based marketing gives you more return for your marketing dollar, and gives you opportunities to fine-tune your initiative that are simply not available in a CPM world. B&BD