When you select a keyword, it is pointless picking keywords where you have to compete with larger players.

For example, if you pick a keyword in the music industry that the likes of Sony and other large players use, you will not be able to match their link popularity.
Therefore, regardless of the effort you put into your optimisation, all these companies will rank ahead of you.

One way to determine the competitiveness of a key word is to use a tool that evaluates how much companies are actually paying a PPC (Pay Per Click) for a visitor.

When you search the internet through a search engine you use a word, or combination of words to find what you want.
We refer to these as key words and key word phrases and terms.

One of the most important assessments a spider makes is the amount of times specific phrases and words appear on your pages.

This is what we call keyword density.

Naturally some terms are searched for more than others.
It is pointless having a word or term that no one searches for.

As always, have a good look at your competitors and look at the key words and phrases they focus on.

1. Include your key word and phrase in your page title.

2. Include your key word and phrase in your description.

3. Have a heading at the top of the page that includes the key words and phrase.

4. Include your key word and phrase several times throughout the body text.

5. If possible link keywords to a relevant page.

Choose keywords wisely.

The keywords you think might be perfect for your site may not be what people are actually searching for.

To find the optimal keywords for your site, use tools such as WordTracker.

Write at least 200 - 250 words of visible text copy based on your chosen keywords.
This is a crucial component of high rankings and a successful website.

The search engines need to "read" keyword rich copy on your pages so they can successfully classify your site.

Use each keyword phrase numerous times within your copy for best results.

Having a website that is ranked on Google isn't hard to do, but it can be difficult to know where to begin.

Here are some tips.

Get Your Keywords into the Title Tags.

The majority of engines place considerable relevance on the HTML title tag, making it generally the most important tag on your page.

The title tag also appears in the search results for most of the major engines, making the tags even more important.

Having made the point on why you want a title tag, I now want to show you how you can improve traffic by creating really good title tags.

Let's look at some tips for creating title tags that work, and then some mistakes that will cause your site to be passed over in the search results.

• Make sure you include your most important keyword or phrase at the beginning of the title. This is what the spiders will look at when they visit your site.

• Create some sense of urgency.

• Use powerful language that is compelling and exciting.

• Ask a question.

• Include a title tag on every page of your website.

While utilising key words or phrases in your titles to help rank well, remember that titles are also going to be read by human beings.

Make sure your titles read well, do not use endless strings of key words or ‘AAA’ methodologies.

If the title tag is boring, unprofessional or does not make sense, guess what?
Your prospect will not visit you.

Create your title tags in such a way that they will serve as an online marketing campaign for your site.

Remember that a well-written and effective title can make up for a lower search engine ranking. B&BD