Too many people have traffic as the main goal of a website.
But think about it; would you rather have 1,000 people visit your site and do nothing, or have 100 people visit your site and take action?
Does a PageRank of 7 mean anything to the real profitability of your company?
These abstract, relative numbers don't make a difference by themselves, and should not be the ultimate goal of any website.
More important are things like new sales leads, an increase in average consumer satisfaction, decreased support calls, or more completed surveys.
These are all measurable goals that DO mean something to your company.
Next, identify your target audience.
Narrow this definition down to fit your particular customers.
It's time to think like your target audience.
- What do they want to see?
- What information do they need?
- Why are they even visiting your site?
It's that easy!
Let them poke around your current site and give you feedback.
Usability issues can be identified during this process as well.
You may find you need a formal usability analysis, a redesign or new content sections.
Sometimes it's even better to scrap the old site and start over from scratch.
The important thing is that when you build a great site that keeps your users in mind, it will be easier to get good links, good rankings and all around good results.
Your company and your customers will benefit - and best of all - you won't be as dependent on search engine rankings to meet your goals.
Search engines account for significant traffic to websites, particularly first time visits, and these visitors are people who are already looking for your products or services.
With our online marketing service we can ensure that your site not only gets visitors but gets the people who are actively looking for your product or service.
Search Engines
Being ranked in a significant position (most surfers give up after the third page of results) under the search phrases that people are typing in will result in additional traffic to your website.
You may be appearing under your company name, but are you coming up in the top 30 results under more generic phrases?
Many search engines are partnered with others and it is crucial to be aware of these partnerships to get the maximum exposure for your site.
Paid Listings
Some search engines and directories are implementing Paid for Submissions and Inclusions or Pay per Click campaigns.
With Pay per Click a guaranteed listing is obtained under certain search terms and you only pay when someone actually clicks through to your site.
These are more accountable methods of increasing exposure, if your budget allows.
What We Can Do?
Bond & Bond Design provides a complete search engine marketing service.
We will advise on, implement and manage a search engine marketing strategy that corresponds with your budget and requirements. B&BD
