If it can't be measured, it can't be managed

This is a basic rule of marketing, both in online business and in the physical world.

Site development and search engine optimisation is an on-going process.

Generally speaking you will make some edits and alterations and then post the updates.

Certainly I would recommend this to allow you the opportunity to evaluate individual modifications.

So how do you evaluate this?

• By measuring the traffic on your website.
• It is essential that you are able to monitor traffic to your site.
This will help you develop the site to generate revenue.
• You might be successful at attracting traffic to your site, but not at converting that traffic to sales or visa versa.
• It is the only way to identify those parts of your strategy that are working and those that need more work.
• How do you know what your Internet visitors are looking at when they hit your site?
  
• Having a better understanding of the popular pages on your site assists in planning future development and increasing website traffic.

• Do you know how long internet visitors spend at your site, how they entered your site or what country they are from?
• You might be receiving hundreds or thousands of hits a day, but if the visitors were only on your site for 15 seconds each, that would indicate there's a problem. B&BD