The most important part of getting an effective website online is the planning that goes into it before the design process even begins.

Basic checklist for website planning

Remember that this checklist is only a starting point, and may need to be modified to suit your particular needs.

For a more comprehensive checklist see our Website Planning Worksheet

• Who is the target audience?
• Why would someone want to visit my site?
• Is my site appropriate for the technology of the target audience?
• Does my site stimulate someone to return?
• Have I looked at a large number of websites to gain experience on the Web?
• Is my material appropriate for a website?
• Have I provided goods and services on my website?
• Is my website active or passive?
• Does my website planning include backing up?
• How do I ensure that I have the resources to run a website?
• Who will be involved in planning my website?

• Is management committed to the website?
• Do I have a business plan?
• Who are my main competitors online?
• What types of people would be interested in my website?
• What will I put on my website that will promote my organisation?
• How will I ensure that my website is suited to an international audience?
• How will I assess whether I have met all the objectives for my website strategy?
• How will I monitor my site?
• How will I ensure the site is kept up-to-date? B&BD

See: Before & After Website Designs