Achieving a high ranking on the internet.

Aside from utilising real world marketing tools, there are three essential strategies that can be deployed in attracting visitors and sales to your website.

These are:

• Search Engine Submission, Optimisation and Ranking.

• Pay for Inclusion Services.

• Pay Per Click Search Engines.

Get Ranked on the Search Engines

It's more than likely you recently used a search engine to find either product, services or information.
81% of internet users find their products and services through the likes of Yahoo, Google, NineMSN and others.

So how easy is it going to be to find your site?

Lets use Google as an example.
Google have over 3 billion files to sort through every time you do a search.
Each day they list over 6 million new pages.
They have to use over 3000 PC’s to manage this process and add 30 new ones each day.

So finding your site amongst all of that is near on impossible.

Unless of course you are ranked and when someone searches for your keywords you are listed on the first or second page.

The importance of Search Engine Optimisation and Promotion.

When running an online store on the internet, either selling a product or service, nothing is more important than having a highly ranked site in search engines.

The beauty of having your customers find you in search engines is that they are qualified leads. Your potential customers are actually searching for your goods and services

Submission and Optimisation.

Submission and Optimisation are two separate elements in the “art” of search engine promotion.

“Search engine submission” refers to the act of getting your website listed with search engines.

Another term for this is search engine registration.

Getting listed does not mean that you will necessarily rank well for particular terms.
It simply means that the search engine knows your pages exist.
Think of it as buying a scratch lotto.
Having a ticket doesn’t mean that you will win, but you must have a ticket to have any chance at all.

“Search engine optimisation” refers to the act of altering your site so that it may rank well for particular terms, especially with crawler-based search engines.
Returning to the scratch lotto model, let’s assume there was a way to increase the odds of winning by picking your lotto numbers carefully.

Search engine optimisation is like this.
It’s making sure that the numbers you select are more likely to win than purchasing a set of numbers at random.

Search Engine Placement & Positioning: Ranking Well.

Terms such as “search engine placement,” “search engine positioning” and “search engine ranking” refer to a site actually doing well for particular terms or for a range of terms at search engines.

This is the ultimate goal for many people - to get that “top ten” ranking for a particular keyword or search terms.

Search Engine Marketing & Promotion: The Overall Process.

Terms such as “search engine marketing” or “search engine promotion” refer to the overall process of marketing a site on search engines.

This includes submission, optimisation, managing paid listings and more.

These terms also highlight the fact that doing well with search engines is not just about the right submission, optimisation or getting a good rank for a particular term.

It’s about the overall job of improving how your site interacts with search engines, so that the audience you seek can find you. B&BD